Toyota’s Global Marketing Strategy : Innovation through Breakthrough Thinking and Kaizen (Hardcover)

Foreword Introduction Chapter 1: Secret Ingredient #1: Don’t Follow a Precedent -- Uniqueness Principle Chapter 2: Secret Ingredient #2: Information Gathering by Just-in-Time-- Principle of Purposeful Information Chapter 3: Secret Ingredient #3: Professional System Architect -- Principle of Systems Chapter 4: Toyota is driven by ‘Hybrid Thinking Engine’ Chapter 5: Secret Ingredient #4: A Company that Nurtures People -- People Involvement Principle Chapter 6: Secret Ingredient #5: Explore the root at extreme -- Purpose Principle Chapter 7: Secret Ingredient #6: Pursue Ultimate Solutions -- Future Solutions Principle Chapter 8: Secret Ingredient #7: Toward the ideal future solutions, make a trade-off with the present situations -- Living Solutions Principle Chapter 9: Global Marketing by Seven ‘Thinking Habit’ Epilogue Appendix