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· 제목 : Marketing Projects (Hardcover)
· 분류 : 외국도서 > 경제경영 > 프로젝트 관리
· ISBN : 9781138197879
· 쪽수 : 282쪽
· 출판일 : 2020-02-07
· 분류 : 외국도서 > 경제경영 > 프로젝트 관리
· ISBN : 9781138197879
· 쪽수 : 282쪽
· 출판일 : 2020-02-07
목차
What Is the Marketing of Projects?
What Are the 6 Ps of the Marketing Of Projects?
What Are the Markets for Projects?
What Is the Purchasing Experience to Be Sold?
What Are Some of the Unique Marketing Phenomena?
What Is a Sales and Marketing Plan for a Project?
How to Go about the Marketing of Specific Projects?
Case Studies.
Conclusion.
