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· 제목 : The Radio Station : Broadcasting, Podcasting, and Streaming (Hardcover, 10 ed) 
· 분류 : 외국도서 > 예술/대중문화 > TV/라디오 > 라디오 > 일반
· ISBN : 9781138218802
· 쪽수 : 482쪽
· 출판일 : 2018-05-01
· 분류 : 외국도서 > 예술/대중문화 > TV/라디오 > 라디오 > 일반
· ISBN : 9781138218802
· 쪽수 : 482쪽
· 출판일 : 2018-05-01
목차
Foreword to the Tenth Edition . . . Erica Farber of the Radio Advertising Bureau
About the Authors
Preface . . . Paul McLane of Radio World
Acknowledgments
What’s New to This Edition of The Radio Station
CHAPTER 1 State of the Industry
CHAPTER 2 Station Management
CHAPTER 3 Music Programming and Consultancies
CHAPTER 4 Sales
CHAPTER 5 News, Talk, and Sports
CHAPTER 6 Research
CHAPTER 7 Promotion
CHAPTER 8 Production
CHAPTER 9 Engineering
CHAPTER 10 Careers
Appendices
Glossary
Index
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