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· 제목 : Business Model Innovation : Concepts, Analysis, and Cases (Hardcover, 2 ed)
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781138330511
· 쪽수 : 292쪽
· 출판일 : 2018-09-04
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781138330511
· 쪽수 : 292쪽
· 출판일 : 2018-09-04
목차
1. Introduction
Part I: Analytical Techniques
2. Business model framework
3. Business valuation techniques
4. Business model appraisal
Part II: Concepts
5. Multisided platforms and network effects
6. Crowdsourcing
7. Disruptive innovations
8. Complementary assets
9. Long tails
10. Social media
Part III: Cases
1. AirBnB
2. SnapChat (Snap)
3. Alibaba
4. Pokemon Go
5. Tinder
6. SoFi
7. Spotify
8. Warby Parker
9. Pixar
10. Netflix
11. Square
