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· 제목 : Hospitality Business Development (Paperback, 2 ed)
· 분류 : 외국도서 > 경제경영 > 산업 > 서비스
· ISBN : 9781138491182
· 쪽수 : 208쪽
· 출판일 : 2019-11-18
· 분류 : 외국도서 > 경제경영 > 산업 > 서비스
· ISBN : 9781138491182
· 쪽수 : 208쪽
· 출판일 : 2019-11-18
목차
1. Introduction to Hospitality Business Development 2. Hospitality Business Model 3.Scope of the Hospitality Industry 4.The Hospitality Environment 5.Hospitality Business Positioning 6.Customer Value Proposition 7. Hospitality Business Plan 8.Business development Routes and Directions 9.Business Development Methods 10. New Product Development (NPD) 11.Hospitality Property Renovation 12. Conclusions
