Hospitality Business Development (Paperback, 1st)

Part 1: Product Development / Environment  1. Why Product Development?  2. Hospitality Products Part 2: Hospitality Consumer and Product Relationship  3. Hospitality Product and Customer Part 3: Product Planning and Management  4. Product Planning and Funding  5. Product Success and Failure  Part 4: Product Development Routes and Process  6. Competitive Advantage Through Product  7. Product Development and Growth  8. New Product Development / Innovation  9. Renovation as a Product Development Tool  Part 5: Concluding Remarks  Chapter 10. Conclusions and Further Thoughts