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· 제목 : The Korean Economy : From Growth to Maturity (Hardcover)
· 분류 : 외국도서 > 인문/사회 > 정치학 > 일반
· ISBN : 9781138563896
· 쪽수 : 114쪽
· 출판일 : 2019-05-09
· 분류 : 외국도서 > 인문/사회 > 정치학 > 일반
· ISBN : 9781138563896
· 쪽수 : 114쪽
· 출판일 : 2019-05-09
목차
1. Introduction Part I: The Political Economy of Korea 2. Evolution of Korean Political Economy Part II: Korea’s Mature Economy: Perceptions of Korea-based MNCs 3. Interviews with Multinational Corporations (MNCs) in Korea Part III: Branding Korea 4. Korea and its Nation Brand 5. The Impact of Korea’s Industrialization on Nation Brand 6. Korea’s Nation Brand and its Products and Consumers 7. Concluding Remarks
