How to Market Books (Paperback, 6 ed)

Part I General principles and understanding Chapter one: Marketing and marketing in publishing Chapter two: What’s for sale? Chapter three: Market research and other sources of marketing information Chapter four: The role of marketing within the business of publishing Part II Putting this into practice Chapter five: Reaching the market: how best to approach your customers Chapter six: How to write a marketing plan Chapter seven: Selling Chapter eight: Direct marketing Chapter nine: Digital marketing Chapter ten: Publicity and PR Chapter eleven: Working with authors and other vital partnerships Chapter twelve: Organising events, presentations and other opportunities to share content Chapter thirteen: Techniques for writing effective copy Chapter fourteen: The layout and design of marketing materials Part III Specific advice for particular markets Chapter fifteen: Approaching specific interest markets Appendix: GDPR and privacy