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· 분류 : 외국도서 > 경제경영 > 산업 > 엔터테인먼트
· ISBN : 9781138824713
· 쪽수 : 274쪽
· 출판일 : 2016-05-09
목차
Section I : Introduction: The visitor attraction and event sectors
1. Introduction: The visitor attraction and event sectors
2. Events, visitor attractions, and the event attraction continuum
(Adi Weidenfeld and Anna Leask)
3. Spatial Clustering and Agglomeration of Visitor Attractions
4. The Visitor Attraction Life Cycle: Changing relationships between attractions in tourism destinations
Section II: Economic and management aspects of the visitor attraction sector
5. The appeal, attractiveness and compatibility of visitor attractions
6. Cooperation in the visitor attraction sector
7. Competition in the visitor attraction sector
8. Knowledge Transfer in the visitor attraction sector
9. Innovation in the visitor attraction sector
Section III: Implications and trends in the visitor attraction sector
10. The impacts of visitor attractions and events
11. Visitor Attractions as Icons and Flagships
12. Visitor attraction marketing and tourism destination branding ? Implications for marketing practices
(Peter Bjork and Adi Weidenfeld)
13. Visitor attractions, recent and future trends: a practitioner perspective
(Ken Robinson CBE)
14. Conclusions















