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· 분류 : 외국도서 > 경제경영 > 산업 > 엔터테인먼트
· ISBN : 9781032242507
· 쪽수 : 274쪽
· 출판일 : 2021-12-13
목차
Section I : Introduction: The visitor attraction and event sectors1.Introduction: The visitor attraction and event sectors2.Events, visitor attractions, and the event attraction continuum(Adi Weidenfeld and Anna Leask)3.Spatial Clustering and Agglomeration of Visitor Attractions4.The Visitor Attraction Life Cycle: Changing relationships between attractions in tourism destinationsSection II: Economic and management aspects of the visitor attraction sector 5.The appeal, attractiveness and compatibility of visitor attractions6.Cooperation in the visitor attraction sector7.Competition in the visitor attraction sector8.Knowledge Transfer in the visitor attraction sector9.Innovation in the visitor attraction sectorSection III: Implications and trends in the visitor attraction sector10.The impacts of visitor attractions and events11.Visitor Attractions as Icons and Flagships12.Visitor attraction marketing and tourism destination branding ? Implications for marketing practices (Peter Bjork and Adi Weidenfeld)13.Visitor attractions, recent and future trends: a practitioner perspective (Ken Robinson CBE)14.Conclusions