TIME AND MEDIA MARKETS (Paperback)

Contents: Preface. A.B. Albarran, A. Arrese, Time and Media Markets: An Introduction. J. Durand, Media and Representation of Time. D.G. MacDonald, J.W. Dimmick, Time as a Niche Dimension: Competition Between the Internet and Television. R.G. Picard, M. Grönlund, Temporal Aspects of Media Distribution. D. Shaver, M.A. Shaver, The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost. M. Medina, Time Management and CNN Strategies (1980-2000). D.H. Goff, Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe. F.J. Pérez-Latre, Advertising and Internet Usage: A Perspective From Time and Media Planning. A. Nieto, Media Markets as Time Markets: The Case of Spain. P.F. Phalen, Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences. A. Arrese, A.B. Albarran, Time and Media Markets: Summary and Research Agenda.