책 이미지
책 정보
· 제목 : The Media Economy (Paperback, 2 ed) 
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9781138886087
· 쪽수 : 222쪽
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9781138886087
· 쪽수 : 222쪽
목차
What is The Media Economy? Theories and Approaches to Examine the Media Economy Key Concepts Used in Understanding the Media Economy Evolving Markets in the Media Economy Media as Multi-Platform Enterprises Technology and the Media Economy Globalization and the Media Economy Regulation and the Media Economy Social Aspects of the Media Economy Finance, Valuation and Investment in the Media Economy Labor and the Media Economy Assessing the Future of the Media Economy
저자소개
추천도서
분야의 베스트셀러 >