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· 제목 : Event Studies : Theory, research and policy for planned events (Paperback, 3 ed) 
· 분류 : 외국도서 > 경제경영 > 산업 > 서비스
· ISBN : 9781138899155
· 쪽수 : 534쪽
· 출판일 : 2016-02-23
· 분류 : 외국도서 > 경제경영 > 산업 > 서비스
· ISBN : 9781138899155
· 쪽수 : 534쪽
· 출판일 : 2016-02-23
목차
Part One: Basic Concepts in Event Studies 1. Introduction and Overview of Event Studies 2. The World of Planned Events Part Two: Foundation Disciplines and Closely- Related Fields 3. Foundation Disciplines 4. More Foundation Disciplines 5. Closely-Related Fields Part Three: Framework for Understanding and Creating Knowledge 6. The Event Experience and Meanings 7. Event Design 8. Antecedents and Decision-Making 9. Planning, Management of Events 10. Outcomes and the Impacted 11. Events and Public Policy Part Four: Conclusion 12. Science, Knowledge and Theory for Event Studies
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