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· 제목 : Markets and the Arts of Attachment (Hardcover)
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 사회학
· ISBN : 9781138904293
· 쪽수 : 200쪽
· 출판일 : 2017-05-18
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 사회학
· ISBN : 9781138904293
· 쪽수 : 200쪽
· 출판일 : 2017-05-18
목차
Introduction: Markets and the Arts of Attachment, (Liz McFall, Franck Cochoy, Joe Deville)
- From Social Ties to Socio-Economic Attachments: A Matter of Selection and Collection, (Franck Cochoy)
- Manufacturing the Consumer’s Truth: The Uses of Consumer Research in Advertising Inquiry, (Tomas Ariztia)
- Marketing and the Domestication of Social Media, (Kevin Mellet)
- Interfacing Attachments: The Multivalence of Brands, (Carolin Gerlitz)
- You are a Star Customer, Please Hold the Line…’: CRM and the Socio-Technical Inscriptions of Market Attachment, (Alexandre Mallard)
- The Market will Have you: The Arts of Market Attachment in a Digital Economy, (Liz McFall and Joe Deville)
- ‘My Story has
noStrings Attached’: Credit Cards, Market Devices and a Stone Guest, (Jose Ossandon) - From Market Relations to Romantic Ties: The Tests of Internet Dating, (Emmanuel Kessous)
- (Acquiring Associations: On the Unexpected Social Consequences of Possessive Relations, (Hans Kjellberg)
Afterword: The Devices of Attachment, (Michel Callon)
