Media Today : Mass Communication in a Converging World (Hardcover, 6 New edition)

I. The Nature and Business of Media 1. Understanding Mass Media, Convergence, and the Importance of Media Literacy 2. Making Sense of Research on Media Effects and Media Culture 3. The Business of Media 4. Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications 5. Understanding Controls on Media Content: Government Regulation, Self-Regulation, and Ethics II. The Media Industries 6. The Internet Industry 7. The Book Industry 8. The Newspaper Industry 9. The Magazine Industry 10. The Recording Industry 11.The Radio Industry 12. The Movie Industry 13. The Television Industry 14. The Video Game Industry