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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781260565805
· 쪽수 : 658쪽
목차
PART I. BUSINESS IN A CHANGING WORLD
1. The Dynamics of Business and Economics
2. Business Ethics and Social Responsibility
3. Business in a Borderless World
PART II. STARTING AND GROWING A BUSINESS
4. Options for Organizing Business
5. Small Business, Entrepreneurship, and Franchising
PART III. MANAGING FOR QUALITY AND COMPETITIVENESS
6. The Nature of Management
7. Organization, Teamwork, and Communication
8. Managing Service and Manufacturing Operations
PART IV. CREATING THE HUMAN RESOURCE ADVANTAGE
9. Motivating the Workforce
10. Managing Human Resources
PART V. MARKETING: DEVELOPING RELATIONSHIPS
11. Customer-Driven Marketing
12. Dimensions of Marketing Strategy
13. Digital Marketing and Social Networking
PART VI. FINANCING THE ENTERPRISE
14. Accounting and Financial Statements
15. Money and the Financial System
16. Financial Management and Securities Markets