Business Foundations: A Changing World (Paperback, 12 ed)

PART I. BUSINESS IN A CHANGING WORLD

1. The Dynamics of Business and Economics

2. Business Ethics and Social Responsibility

3. Business in a Borderless World




PART II. STARTING AND GROWING A BUSINESS

4. Options for Organizing Business

5. Small Business, Entrepreneurship, and Franchising




PART III. MANAGING FOR QUALITY AND COMPETITIVENESS

6. The Nature of Management

7. Organization, Teamwork, and Communication

8. Managing Service and Manufacturing Operations




PART IV. CREATING THE HUMAN RESOURCE ADVANTAGE

9. Motivating the Workforce

10. Managing Human Resources




PART V. MARKETING: DEVELOPING RELATIONSHIPS

11. Customer-Driven Marketing

12. Dimensions of Marketing Strategy

13. Digital Marketing and Social Networking




PART VI. FINANCING THE ENTERPRISE

14. Accounting and Financial Statements

15. Money and the Financial System

16. Financial Management and Securities Markets