Planning and Management of Meetings, Expositions, Events and Conventions, Global Edition (Paperback)

1 Introduction
2 Strategic Planning in Meetings, Expositions, Events and Conventions
3 Meetings and Events as Complex Projects
4 Risk Management for Meetings, Expositions, Events and Conventions
5 Stakeholder Management
6 Accounting and Financial Planning
7 Event Program Planning
8 Planning and Designing the Environment
9 Site Planning
10 Food and Beverage Planning
11 Marketing
12 Promotions Planning
13 Sales Initiatives in the Meetings and Events Industry
14 Epilogue
Index