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![[eBook Code] International Business, Global Edition](/img_thumb2/9781292403397.jpg)
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· ISBN : 9781292403397
· 출판일 : 2021-07-30
목차
Preface
About the Authors
Atlas
Part One: Background for International Business
Chapter 1: Globalization and International Business
Part Two: Comparative Environmental Frameworks
Chapter 2: The Cultural Environments Facing Business
Chapter 3: The Political and Legal Environments Facing Business
Chapter 4: The Economic Environments Facing Businesses
Chapter 5: Globalization and Society
Part Three: Theories and Institutions: Trade and Investment
Chapter 6: International Trade and Factor Mobility Theory
Chapter 7: Governmental Influence on Trade
Chapter 8: Cross-National Cooperation and Agreements
Part Four: World Financial Environment
Chapter 9: Global Foreign-Exchange Markets
Chapter 10: The Determination of Exchange Rates
Chapter 11: Global Capital Markets
Part Five: Global Strategy, Structure, and Implementation
Chapter 12: The Strategy of International Business
Chapter 13: Country Evaluation and Selection
Chapter 14: Export and Import
Chapter 15: Direct Investment and Collaborative Strategies
Chapter 16: The Organization of International Business
Part Six: Managing International Operations
Chapter 17: Marketing Globally
Chapter 18: Global Operations and Supply-Chain Management
Chapter 19: International Accounting and Finance Issues
Chapter 20: International Human Resource Management
Endnotes
Glossary
Company and Trademark Index
Name Index
Subject Index