E-Commerce 2021-2022: Business, Technology and Society, Global Edition (Paperback, 17 ed)

PART 1: INTRODUCTION TO E-COMMERCE??
The Revolution Is Just Beginning
E-commerce Business Models and Concepts?

PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE??
E-commerce Infrastructure: The Internet, Web, and Mobile Platform?
Building an E-commerce Presence: Websites, Mobile Sites, and Apps?
E-commerce Security and Payment Systems?

PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES??
E-commerce Marketing and Advertising Concepts?
Social, Mobile, and Local Marketing
Ethical, Social, and Political Issues in E-commerce?

PART 4: E-COMMERCE IN ACTION??
Online Retail and Services
Online Content and Media
Social Networks, Auctions, and Portals?
B2B E-commerce: Supply Chain Management and Collaborative Commerce?