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· 제목 : Perspectives on Consumer Choice : From Behavior to Action, from Action to Agency (Paperback, 1st ed. 2016)
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 사회과학 일반
· ISBN : 9781349699001
· 쪽수 : 326쪽
· 출판일 : 2018-09-05
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 사회과학 일반
· ISBN : 9781349699001
· 쪽수 : 326쪽
· 출판일 : 2018-09-05
목차
Introduction.- Chapter 1 Explaining Consumer Choice.- Chapter 2 Consumer Choice as Behavior.- Chapter 3 Beyond Behaviorism.- Chapter 4 The Ascription of Intentionality.- Chapter 5 Intentional Psychologies.- Chapter 6 Consumer Choice as Action.- Chapter 7 Consumer Choice as Decision: Micro-Cognitive Psychology.- Chapter 8 Consumer Choice as Decision: Macro-Cognitive Psychology.- Chapter 9 Consumer Choice as Decision: Meso-Cognitive Psychology.- Chapter 10 Consumer Choice as Agency.- Bibliography.- Index.
