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· 제목 : Understanding Consumer Choice (Hardcover)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781403914927
· 쪽수 : 262쪽
· 출판일 : 2005-03-11
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781403914927
· 쪽수 : 262쪽
· 출판일 : 2005-03-11
목차
Acknowledgements List of Figures List of Tables Preface Marketing's Attitude Problem Consumer Behavior The Behavior of Consumer's Attitudes Prior Behavior The Situated Consumer Attitudes, Situations, and Behavior Patterns of Brand Choice Context and Cognition in Consumer Choice Intentional Behaviorism Notes Reference Index
