Visual Research : An Introduction to Research Methods in Graphic Design (Paperback)

Foreword Introduction 1. How and why? Research Methodologies Process and Product Design Commentators Key Concepts: The Designer as Author Case Study Design exercises 2. Design Literacy Visual literacy in Design Practice Key Concepts: Connotation and Denotation Case Study Design exercises. 3. Analysis and Proposition Research and Design Feedback and Evaluation Language and Identities Key Concepts - Rhetoric Key Concepts - Structuralism and Semiotics Case Study Design exercises 4. Visual Tools of Inquiry Design-led research tools Case Study Design exercises 5. Theory in Practice Engaging with Visual Research Graphic Authorship Key Concepts - Post-structuralism Key Concepts - Rubbish Theory Case Study Design exercises 6. Audience and Message Receiving End The Construction of Meaning Two-way Communication Key Concepts - Fitness Landscape Case Study Design exercises 7. Process and Materials Practical Considerations Tactility and Usability Key Concepts - Affordance Case Study Design exercises 8. Synthesis The Process of Synthesis Key Concepts - Modernism and Postmodernism Case Study Design exercises Online Resources Further Reading Index Picture Credits Acknowledgements