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· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 경매/소규모 비즈니스
· ISBN : 9781394168705
· 쪽수 : 368쪽
· 출판일 : 2023-05-16
목차
Introduction 1
Part 1: Getting Started with Etsy 5
Chapter 1: Handmade for Each Other: Falling in Love with Etsy 7
Chapter 2: Basic Training: Etsy Account Basics 19
Chapter 3: Buy, Buy, Buy: Finding and Buying Items on Etsy 41
Chapter 4: Safety First: Maintaining Your Privacy and Safety on Etsy 65
Part 2: If You Build It, They Will Come: Setting Up Your Etsy Shop 75
Chapter 5: Sell Yes: Understanding What You Can and Can’t Sell on Etsy 77
Chapter 6: Setting Up Shop: Creating Your Etsy Storefront 85
Chapter 7: Upper Management: Using Shop Manager to Run Your Etsy Store 103
Chapter 8: Policy Academy: Setting Your Shop’s Policies 109
Chapter 9: The Price Is Right! Pricing Your Pieces 121
Part 3: Sell Coverage: Understanding the Etsy Selling Process 131
Chapter 10: Say Cheese! Capturing Product Images 133
Chapter 11: Use Your Words: Composing Engaging Titles and Descriptions 153
Chapter 12: For Your Listing Pleasure: Adding and Managing Item Listings 163
Chapter 13: Order Up! Processing and Shipping Orders 185
Part 4: All Up in Your Business: Handling Business Matters 213
Chapter 14: Super Market: Marketing Your Etsy Business 215
Chapter 15: You’ve Been Served: Providing Exceptional Customer Service 247
Chapter 16: Business as Usual: Managing Your Etsy Shop 261
Chapter 17: Growing Your Etsy Business 281
Part 5: Community Services: Exploring the Etsy Community 297
Chapter 18: Community Building: Joining the Etsy Community 299
Chapter 19: News Attitude: Keeping Up with Etsy News 311
Chapter 20: Help Me! Getting Help on Etsy 319
Part 6: The Part of Tens 329
Chapter 21: Ten Terrific Tips for Etsy Sellers 331
Chapter 22: Ten Strategies for Marketing Your Etsy Shop 335
Index 339
