The 10 Rules of Highly Effective Pricing: How to Transform Your Price Management to Boost Profits (Hardcover)

Praise for the Book

Dedication

Preface

PART I Ineffective Pricing Rules

Why Pricing is Key but Seldomly Effective

PART II The 10 Rules of Highly Effective Pricing

Rule 1??? Make Pricing a CEO Priority

Rule 2??? Disseminate the Culture of Profit

Rule 3??? Understand and Sell Value

Rule 4??? Differentiate Prices

Rule 5??? Consolidate Profits by Increasing Prices

Rule 6??? Avoid Price Wars

Rule 7??? Cultivate Your Price Image

Rule 8??? Employ Technologies, Directing Algorithms

Rule 9??? Set the Pricing Governance

Rule 10? Debunk the Myths of Pricing

PART III How to Win

Success with the Pricing Transformation

Acknowledgements

About the Author

Previous Book by Dan Zatta