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· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781394223350
· 쪽수 : 288쪽
· 출판일 : 2024-04-02
목차
Foreword
Introduction to Tactics
Stage 1: Foundations
Task 1: Goals - Operational Goals and KPIs - Charting the Course to Major Milestones
Task 2: Systems - Startup Tooling and Systems
Stage 2: Market Testing
Task 3: Market Research - Advanced Primary and Secondary Market Research - Quantifying Qualitative Research
Task 4: Assets - Developing Startup Visual Assets
Task 5: Marketing - Proving Persona Assumptions with Digital Advertising
Task 6: Sales - Early Customer Demand Generation
Stage 3: Product Development
Task 8: Design - Minimum Viable Business Product Design
Task 9: User Testing - Validating the Product *Actually* Works
Task 10: Engineering - Transitioning From Product Design to Development
Stage 4: Resource Acquisition
Task 11: Legal - Incorporation and Legal Documents for Your Startup
Task 12: Finance - Path to Greatness: Building the Financial Model and Setting Up the Piggy Bank
Task 13: Pitch Deck Design - Pitch Decks for Startups
Task 14: Fundraising - Executing Your Venture's Fundraising Plan
Task 15: Hiring - Finding and Onboarding Your First Ten Employees
Next Steps
Index















