Small Business for Dummies (Paperback, 6)

Introduction 1

Part 1: Getting Started with Small Business 7

Chapter 1: Is Small Business for You? 9

Chapter 2: Laying Your Personal Financial Foundation 27

Chapter 3: Finding Your Niche 43

Chapter 4: First Things First: Crafting Your Business Plan 61

Chapter 5: Making Financing, Ownership, and Organizational Decisions 83

Part 2: Buying an Existing Business 115

Chapter 6: Exploring Buying a Business 117

Chapter 7: Finding the Right Business to Buy 129

Chapter 8: Evaluating a Business to Buy 143

Chapter 9: Negotiating Terms and Sealing the Deal 163

Part 3: Running a Successful Small Business 175

Chapter 10: The Owner’s Responsibilities in the Start-Up and Beyond 177

Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales 205

Chapter 12: Tapping Technology 241

Chapter 13: Keeping Your Customers Loyal 251

Chapter 14: Managing Profitability and Cash 263

Chapter 15: Learning from the Experiences of Others 289

Part 4: Keeping Your Business in Business 303

Chapter 16: Finding and Keeping Superstar Employees 305

Chapter 17: Providing Employee Benefits 335

Chapter 18: Handling Regulatory and Legal Issues 355

Chapter 19: Mastering Small-Business Taxes 369

Chapter 20: Cultivating a Growing Business 383

Part 5: The Part of Tens 405

Chapter 21: Ten Mistakes You Don’t Want to Make 407

Chapter 22: Ten Tips for Small-Business Success 417

Chapter 23: Ten Ways Recent Tax Reform Benefits Small Business 425

Index 429