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· 제목 : User Research : Improve Product and Service Design and Enhance Your UX Research (Paperback, 2 Revised edition)
· 분류 : 외국도서 > 컴퓨터 > 데이터베이스 관리 > 일반
· ISBN : 9781398603578
· 쪽수 : 344쪽
· 출판일 : 2022-02-03
· 분류 : 외국도서 > 컴퓨터 > 데이터베이스 관리 > 일반
· ISBN : 9781398603578
· 쪽수 : 344쪽
· 출판일 : 2022-02-03
목차
- Chapter - 01: Introduction - Why is user research so important?;
- Section - ONE: The fundamentals - What good research looks like;
- Chapter - 02: Planning, objectives and legalities in user research;
- Chapter - 03: Best practice in user research - Who, what, why and how;
- Chapter - 04: Managing user research logistics - Agencies, facilities and contracts;
- Section - TWO: Selecting and using user research methods;
- Chapter - 05: Usability testing - Observing people doing things;
- Chapter - 06: Content testing - What do people think your content means?;
- Chapter - 07: Card sorting - Understanding how people group and relate things;
- Chapter - 08: Surveys - How to gauge a widespread user response;
- Chapter - 09: User interviews - Understanding people's experience through talking to them;
- Chapter - 10: Diary studies - How to capture user research data over time;
- Chapter - 11: Information architecture validation - Does the structure of your information work for your users?;
- Chapter - 12: Ethnography - Observing how people behave in the real world;
- Chapter - 13: Contextual inquiry - Interviewing people in their own environment;
- Chapter - 14: A/B Testing - A technique to compare different options;
- Chapter - 15: Getting the best out of stakeholder workshops;
- Chapter - 16: Guerrilla research - Running fast-paced research in the real world;
- Chapter - 17: How to combine user research methodologies;
- Section - THREE: Analyzing and presenting your data;
- Chapter - 18: Content analysis - A method of coding and making sense of your qualitative data;
- Chapter - 19: Affinity diagramming - Understand your data through identifying its themes;
- Chapter - 20: Prioritizing issues and user needs - What's important and what to work on next;
- Chapter - 21: Making recommendations - How to make your research findings actionable;
- Chapter - 22: Creating executive summaries and detailed reports to present results;
- Chapter - 23: Using video playback to present your research results;
- Chapter - 24: Using personas to communicate user characteristics and behaviours;
- Chapter - 25: Using mental models to visualize how users think and identify opportunities;
- Chapter - 26: Using journey and experience maps to visualize user research data;
- Chapter - 27: Using scenarios and storyboards to represent the user journey;
- Chapter - 28: Using infographics to translate numerical and statistical data;
- Chapter - 29: How to recommend changes to visual, interaction and information design;
- Chapter - 30: Conclusion
