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· 제목 : The Future of Men: The Rise of the ?ersexual and What He Means for Marketing Today (Paperback)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781403975485
· 쪽수 : 256쪽
· 출판일 : 2006-09-01
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781403975485
· 쪽수 : 256쪽
· 출판일 : 2006-09-01
목차
1 The great gender shift 7
2 Me Tarzan, you Jane - the biology of gender 15
3 What is masculinity? 31
4 Beyond metrosexualmania : the ubersexual 53
5 Man as king of the castle 81
6 The tables turn for women 103
7 Mass media, advertising & the modern man 123
8 Real men and their real role models 139
9 New rules for the mating game 163
10 How are men handling the sea changes? 187
Conclusion : M-Ness - the bright future of men 205
