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· 제목 : Buzz: Harness the Power of Influence and Create Demand (Hardcover) (Harness the Power of Influence and Create Demand)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780471273455
· 쪽수 : 256쪽
· 출판일 : 2003-04-25
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780471273455
· 쪽수 : 256쪽
· 출판일 : 2003-04-25
목차
Preface.
Introduction.
1. The Buzz about Buzz Marketing Is Building.
2. The Importance of Moving from A to Bee.
3. Tapping into the Superconnectors.
4. What Goes Up....
5. Managing the Ups and Downs: Lessons from the Perennials.
6. Silver Bullet Brands and Leaps of Faith.
7. Shock Treatment.
8. Media and Cyberspace.
9. Buzzing Youth.
10. Conclusion: Long Live the WORM.
Notes.
Glossary.
Acknowledgments.
Index.
