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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781405122603
· 쪽수 : 169쪽
· 출판일 : 2004-10-27
목차
Preface.
Chapter 1: The Aesthetics of Leadership.
Management As Art and Aesthetics.
The Three Faces of Leadership.
Art and Religion at the Foundation of Cultures.
Taking An Aesthetic Approach to Leading.
Overview of the Book.
Chapter 2: Telling Business Stories.
Stories and Storytelling.
Storytelling in Organizations.
The CEOs’ Tales.
Reflexivity and Complexity in Organizational Storytelling.
Developing Your Storytelling Skills.
Chapter 3: Dramatizing Leadership.
Theater Through the Ages.
The Theater Metaphor in Organization Studies.
Theater in The HBR Interviews: From Morality Play to Global Show.
Dramatic Range.
Putting On a Show.
Chapter 4: Leading Mythologically.
Myths and Archetypes.
The HBR Pantheon of Business Leaders.
The In Crowd: Hermes, Athena and Demeter.
Old Favorites: Zeus, Ares and Hephaestus.
Rare and Absent Gods.
Mythogizing Yourself and Others.
Chapter 5: Forming and Reforming the Institution of Management.
Managerial Culture and Its Institutionalizing Force.
Our Interview with HBR.
HBR’s Role in Managerial Culture.
Aesthetic Influences on the Institution of Management.
Distinguishing Manager, Artist and Priest.
Chapter 6: The Business Leaders as Artist and Priest.
Business as Religion?.
Using Faith to Redress Ethics in Business.
The Vision to Change: Creation, Inspiration and Institutionalization.
Aligning Manager, Artist and Priest.
Postscript.
Appendix A: List of stories and their locations in the HBR interviews.
Appendix B: List of CEO Interviews.
Bibliography.
Additional Reading and Resources.
Index
