책 이미지

책 정보
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781408007457
· 쪽수 : 424쪽
· 출판일 : 2010-02-25
목차
Part 1: In search of entrepreneurshipChapter 1: The search for entrepreneurshipChapter 2: The properties of entrepreneurshipChapter 3: Entrepreneurship and innovationChapter 4: Entrepreneurship and the economyChapter 5: Entrepreneurship in contextChapter 6: The life cycle of entrepreneurshipPart 2: In search of the entrepreneurChapter 7: The search for the entrepreneurChapter 8: Entrepreneurs and managing creativityChapter 9: Entrepreneurial networkingChapter 10: Entrepreneurial decision making and planningPart 3: In search of enterprise valueChapter 11: Entrepreneurial marketingChapter 12: The creation and protection of knowledgeChapter 13: The entrepreneurial teamChapter 14: Entrepreneurial business models and processesChapter 15: Entrepreneurial finance