Small Business Management and Entrepreneurship (Paperback, 8 ed)

Part I. Understanding small business and entrepreneurship 1. Small business in the economy 2. Entrepreneurship, the entrepreneur and the owner-manager 3. The small business and entrepreneurial environment 4. Innovation and the marketplace 5. Information and help Part II. Creating the entrepreneurial small business 6. Business planning 7. Successful small business strategies 8. Start-ups and franchises 9. Buying an existing business 10. Forming and protecting a business Part III. Managing the entrepreneurial small business 11. Management of people and resources 12. Marketing 13. Money matters for small business 14. Business exits and realizing value