Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases (Hardcover)

Introduction; 1: Web 2.0: Strategic and Operational Business Models; 1: Introduction to Part 1; 2: Web 2.0 and Networks in Wine Tourism: The Case Studies of www.greatwinecapitals.com and www.wineandhospitalitynetwork.com; 3: Web 2.0 and Customer Involvement in New Service Development: A Framework, Cases and Implications in Tourism; 4: ‘Creating the Buzz': Merchant City (Glasgow) Case Study; 5: Examining Hotel Managers' Acceptance of Web 2.0 in Website Development: A Case Study of Hotels in Hong Kong; 2: Web 2.0: Applications for Marketing; 6: Introduction to Part 2; 7: Theoretical Models of Social Media, Marketing Implications, and Future Research Directions; 8: Riding the Social Media Wave: Strategies of DMOs Who Successfully Engage in Social Media Marketing; 9: National DMOs and Web 2.0; 10: Arizona Meeting Planners' Use of Social Networking Media; 11: Web 2.0 and Pricing Transparency in Hotel Services; 12: Blogs: “Re-inventing” Tourism Communication; 3: Web 2.0: Travellers' Behaviour; 13: Introduction to Part 3; 14: Travellers 2.0: Motivation, Opportunity and Ability to Use Social Media; 15: Use and Creation of Social Media by Travellers; 16: Users' Attitudes Toward Online Social Networks in Travel; 17: An Exploration of Wine Blog Communication Patterns; 18: The Effect of E-Reviews on Consumer Behaviour: An Exploratory Study on Agro-Tourism; 4: Web 2.0: Knowledge Management and Market Research; 19: Introduction to Part 4; 20: Knowledge Management and Web 2.0: Preliminary Findings from the Greek Tourism Industry; 21: Analysing Blog Content for Competitive Advantage: Lessons Learned in the Application of Software Aided Linguistics Analysis; 22: Social Media Monitoring: A Practical Case Example of City Destinations