Wine Tourism Destination Management and Marketing: Theory and Cases (Hardcover, 2019)

Introduction: Wine destination management and marketing: critical success factor s PART 1 WINE TOURISTS: Who are they and what do they want from wine destinations? Introduction to Part 1: Richard N.S. Robinson 2 Understanding the wine tourist markets' motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy Aise KyoungJin Kim, University of South Australia, Australia Giacomo Del Chiappa, University of Sassari, Italy Ester Napolitano, University of Cagliari, Italy 3. Wine tourist's perception of winescape in Central Otago, New Zealand Joanna Fountain, Lincoln University, New Zealand Charlotte Thompson, Lincoln University, New Zealand The image of a wine tourist and impact on self-image congruity Marlene Pratt, Griffith University, Australia 5. Seeking the typical characteristics of wine tourists in South Greece Panagiotis Tataridis, Pan-Hellenic Union of Registered Oenologists (PANEPO) Technological Educational Institute of Athens, Greece Kanellakopoulos Christos, Pan-Hellenic Union of Registered Oenologists (PANEPO) Kanellis Anastasios, Pan-Hellenic Union of Registered Oenologists (PANEPO) Gatselos Lazaros, Pan-Hellenic Union of Registered Oenologists (PANEPO) 6. Motivations of wine travellers in rural Northeast Iowa Oksana Grybovych Hafermann, University of Northern Iowa, Samuel V Lankford, California State University, PART 2 WINE DESTINATION MARKETING: New Approaches and Practices Introduction to Part 2: Marianna Sigala & Richard N.S. Robinson 7. E- Storytelling and wine tourism branding: insights from the "Wine roads of Northern Greece" Christina Bonarou, Hellenic Open University, Greece Paris Tsartas, Harokopio University of Athens, Greece Efthymia Sarantakou, Hellenic Open University, Greece 8. Building a wine tourism destination through coopetition: the business model of Ultimate Winery Experiences Australia Marianna Sigala, University of South Australia, Australia 9. Developing and branding a wine destination through UNESCO World Heritage listing: the case of the Mount Lofty Ranges Agrarian Landscape Marianna Sigala, University of South Australia, Australia 10. Effects of the World Heritage Label in Champagne Region Fabrice Thuriot, University of Reims Champagne-Ardenne, France PART 3 DESIGNING EXPERIENCES: Developing and innovating wine destinations Introduction to Part 3: Marianna Sigala 11. Wine and Food Events: experiences and impacts Donald Getz, The University of Calgary, Canada 12. Pouring new wines into old wineskins? Sub-regional identity and the case of the Basket Range Festival Jonathan Staggs, University of Queensland, Australia Matt Brenner, University of Queensland, Australia 13. Wine Tourism: balancing core product and service dominant strategies Bonnie Canziani, University of North Carolina Greensboro 14. Wine Tourism Experiences and Marketing: the case of the Douro Valley in Portugal Alexandra I. Correia, Polytechnic of Viana do Castelo, Portugal Raquel Cunha, Polytechnic of Viana do Castelo, Portugal Olga Matos, Polytechnic of Viana do Castelo, Portugal Carlos Fernandes, Polytechnic of Viana do Castelo, Portugal 15. Managing and marketing wine destinations with and through art: a framework for designing wine experiences Marianna Sigala, University of South Australia, Australia 16. Developing a destination within a destination: The d'Arenberg Cube, the iconic monument of experiences that synergise wine, tourism and art Marianna Sigala, University of South Australia, Australia Ruth Rentschler, University of South Australia, Australia Georgian wine museum is making a strategic decision Natalia Velikova, Texas Tech University, USA Tatiana Bouzdine-Chameeva, KEDGE Business School 18. How to Design a Wine Museum: Insights from La Cite du Vin in Bordeaux Tatian