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The Intimate Supply Chain : Leveraging the Supply Chain to Manage the Customer Experience

The Intimate Supply Chain : Leveraging the Supply Chain to Manage the Customer Experience (Hardcover)

David Frederick Ross (지은이)
Auerbach Pub
238,750원

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The Intimate Supply Chain : Leveraging the Supply Chain to Manage the Customer Experience
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책 정보

· 제목 : The Intimate Supply Chain : Leveraging the Supply Chain to Manage the Customer Experience (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 제품생산관리
· ISBN : 9781420064971
· 쪽수 : 304쪽
· 출판일 : 2008-06-09

목차

The Revolution in Customer Management: Becoming Intimate with Today’s Customer What’s Going on with Today’s Customer? Dimensions of Customer Management Summary and Transition Endnotes Learning to Grow and Prosper in a Global Economy: Realities of Supply Chain Management in the Twenty-First Century Basis of Globalization?A Primer Activating Customer Value in a Global Economy Summary and Conclusion Endnotes The Enabling Power of Supply Chains: Leveraging the Process Value Chain to Support Customer Intimacy SCM Foundations Summary and Transition Endnotes Designing and Maintaining a Delivery Channel: Creating Value Delivery Networks to Drive Customer Intimacy Value Delivery Networks?An Overview Types of Value Delivery Network Intermediaries Role of the Value Delivery Network Value Delivery Network Decisions Summary and Transition Endnotes The Evolving Supply Chain: From Logistics to the Lean Supply Chain Supply Chain Management?An Overview SCM Process Approaches Lean Supply Chain Management Summary and Transition Endnotes The Adaptive, Demand-Driven Supply Chain: Using the Supply Chain to Manage Risk Managing Risk in the Lean Supply Chain Advent of the Adaptive, Demand-Driven Supply Network Competencies of the Adaptive, Demand-Driven Network 6.4 Summary and Transition Endnotes The Intimate Supply Chain: Using the Supply Chain to Manage the Customer Experience Basics of Customer Experience Management Intimate Supply Chain Competencies Summary and Transition Endnotes Structuring the Intimate Supply Chain: Differentiating Your Supply Chain by Engaging Today’s Customer Economics of Intimate Supply Chains Intimate Supply Chain Strategies Summary and Transition Endnotes Methods and Technologies: Applying Methods and Technologies to Build Intimate Supply Chains The Quest for Customer Intimacy Working with Customer Management Technologies Intimate Customer Management Best Practices Summary Endnotes Afterword Index

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