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· 제목 : Reorganize for Resilience: Putting Customers at the Center of Your Business (Hardcover) (Putting Customers at the Center of Your Business)
· 분류 : 외국도서 > 경제경영 > 고객관리
· ISBN : 9781422117217
· 쪽수 : 288쪽
· 출판일 : 2010-01-04
· 분류 : 외국도서 > 경제경영 > 고객관리
· ISBN : 9781422117217
· 쪽수 : 288쪽
· 출판일 : 2010-01-04
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Contents Introduction How Resilient is Your Organization? The Key is Customer Centricity Chapter One Building a Resilient Organization The Process and the Tools for Systemic Integration Chapter Two Lever 1: Coordination Aligning Activities and Information Around the Customer Axis Chapter 3 Lever 2: Cooperation Ensuring Attitudes and Behaviors Are Customer-Focused Chapter Four Lever 3: Clout Empowering Customer Champions Chapter Five Lever 4: Capabilities Developing the Skills to Cope with Changing Customer Needs Chapter Six Lever 5: Connections Forging External Links to Stay Strong and Flexible Conclusion Toward Greater Customer Centricity Using the five levers to increase your resilience
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