Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (Hardcover)

1. Design-Driven Innovation. An introduction b Part One: The Strategy of Design-Driven Innovation/b 2. Design and Meanings. Innovating by making sense of things 3. Radical Pushes. Placing design-driven innovation in the strategy of a firm 4. Technology Epiphanies. The interplay between technology-push and design-driven innovation 5. The Value and the Challenges. Why companies do or do not invest in design-driven innovation b Part Two: The Process of Design-Driven Innovation/b 6. The Interpreters. Doing research with the design discourse 7. Listening. Finding and attracting key interpreters 8. Interpreting. Developing your own vision 9. Addressing. Leveraging the seductive power of the interpreters b Part Three: Building Design-Driven Capabilities/b 10. The Design-Driven Lab. How to start 11. Businesspeople. The key role of top executives and their culture