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· 제목 : Winning in Emerging Markets: A Road Map for Strategy and Execution (Hardcover)
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781422166956
· 쪽수 : 272쪽
· 출판일 : 2010-04-28
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781422166956
· 쪽수 : 272쪽
· 출판일 : 2010-04-28
목차
Table of contents Chapter One: Introduction Chapter Two: The Nature of Institutional Voids in Emerging Markets Chapter Three: Spotting and Responding to Institutional Voids Chapter Four: Exploiting Institutional Voids as Business Opportunities Chapter Five: Multinationals in Emerging Markets Chapter Six: Emerging Giants: Competing at Home Chapter Seven: Emerging Giants: Going Global Chapter Eight: The Emerging Arena
