Presidential Campaigns in the Age of Social Media: Clinton and Trump (Hardcover)

Preface ? Introduction ? Methods and Procedures ? Candidacy Announcement Speeches ? Primary Television Spots ? Primary Debates ? Primary Social Media ? Primary TV Talk Shows ? Nomination Acceptance Addresses ? General Television Spots ? General Debates ? General Social Media ? Conclusions and Comparisons ? Appendix: Meta-Analysis of Research on the Functional Theory of Political Campaign Discourse ? References ? Index.