The Rise and Fall of Mass Communication (Hardcover)

List of Tables ? List of Figures ? Preface ? Introduction: The Rise and Fall of Mass Communication ? When ‘Mass’ Meant ‘Massive’: Cohesive Audiences and Heavy Impact ? Partisan, Hostile, Fake, or Real: The Fragmentation of News ? Not ‘Must See’ for Me: The Balkanization of Entertainment ? The Customization of America: My Reality Is Not Yours ? The Illusion of Modern Mass Media: False Cultural Barometers and Why Nothing Truly ‘Breaks the Internet’ ? "Don’t Tell Me; I’m Not Caught Up!": Death of the Watercooler ? Media Balkanization Theory: Axioms and Implications ? Index.