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· 제목 : Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (Paperback, 5, Revised)
· 분류 : 외국도서 > 인문/사회 > 정치학 > 정치과정 > 선거
· ISBN : 9781440837326
· 쪽수 : 312쪽
· 출판일 : 2015-06-23
· 분류 : 외국도서 > 인문/사회 > 정치학 > 정치과정 > 선거
· ISBN : 9781440837326
· 쪽수 : 312쪽
· 출판일 : 2015-06-23
목차
List of Figures and Tables Preface Introduction: Consultant-Centered Campaigns Part I: CAMPAIGN PRELIMINARIES 1 The Campaign Plan 2 The Context of the Race 3 Opposition Research Part II: STRATEGIC THINKING 4 Segment Analysis 5 Survey Research 6 Voter Targeting Part III: CONTACT 7 Fundraising Strategies and Tactics 8 Strategic Communications 9 Earned Media 10 Direct Voter Contact Part IV: THE FUTURE OF ELECTIONEERING 11 New Players and New Campaigns 12 The Evolving Style References Index
