Typography (Paperback, 2 ed)

Introduction 1 A Brief History of Typography The evolution of type/Theory and principles 2 Looking at Type Where type is used/What is type?/Typefaces and fonts/ Typeface style/Italic or oblique?/Looking at a typeface/ Typeface anatomy/x-height/Absolute and relative measurements Industry view: TOKY 3 Type Classification Basic classifications/Block typefaces/Roman typefaces/Roman variations/Types of serifs/ Serif variations/Gothic typefaces/Gothic variations/Rounded variations/ Script typefaces/Graphic typefaces/Type classification for a digital age/ Industry view: Urban Influence 4 Choosing Type Navigating the sea of type/Type families/Using multiple typefaces/ Text hierarchy/Text hierarchy for the digital age/Type on a page/Numerals/ Drop and standing capitals/Special characters/Ligatures/ The right character for the job/Non-alphabetical typefaces/ Industry view: Triboro Design 5 Setting Type Leading/Tracking/Kerning/Spacing/ Overprinting and knocking out/ Legibility and readability Industry view: Designbolaget 6 Type Generation Hand-drawn type/Building letterforms/Font generation/ Dynamic type for the screen Industry view: Leftloft 7 Type Realization Materials/Printing techniques/Print finishing Industry view: Graphical House Exercises Glossary Acknowledgements and credits Index