The Fundamentals of Graphic Design (Paperback, 2 ed)

Introduction Graphic design as a discipline What is graphic design?/ What is a graphic designer? / Group structures and working methods / Graphic design today Influences and creative elements Graphic design: art or craft? / Industrialisation / Technology / Typography / Consumerism / Identity and branding / Social responsibility / Modernism and postmodernism / Nostalgia and rhetoric / Semiotics / Vernacular The graphic design process The brief / Articulating design / Sources of inspiration / Design as problem solving / Creative thinking / Wit and humour / Layers of meaning / Development and experimentation / Art direction / Prototyping / Commissioning art Delivering the message Print / Direct mail and digital marketing / Information design / Packaging / Screen design / Environmental design Procuring work Self-promotion / Portfolios The production process Basic tools / Digital tools / Specialist colour / File formats / Print finishing Glossary Organisations and online resources Index Acknowledgements