Visual Merchandising and Display : Bundle Book + Studio Access Card (Multiple-component retail product, 7 ed)

Table of Contents Preface Part I: Getting Started-Visual Merchandising and Display Basics 1. Why Do We Display? 2. Color and Texture 3. Line and Composition 4. Light and Lighting 5. The Design Process Part II: Display Locations and Design Methods 6. The Exterior of the Store 7. Display Window Construction 8. Store Interiors 9. Types of Display and Display Settings 10. Techniques Commonly Used in Visual Merchandising 11. Seasonal Displays and Familiar Symbols Part III: What to Use for Successful Displays 12. Mannequins and Alternatives 13. Dressing the Three-Dimensional Form 14. Fixtures 15. Visual Merchandising and Dressing Fixtures 16. Modular Fixtures and Systems in Store Planning 17. Furniture as Merchandisers and Props 18. Materials and Graphics Used in Visual Merchandising and Store Design Part IV: Related Areas of Visual Merchandising 19. Fashion Accessory Display 20. Home Fashions, Hard Goods, and Food Displays 21. Point-of-Purchase Display 22. Exhibit and Trade Show Design Part V: Visual Merchandising and Planning 23. Visual Merchandise Planning 24. Store Planning and Design 25. Community and Experiential Stores Part VI: Industry Resources 26. Trade Organizations and Sources 27. Career Opportunities in Visual Merchandising Glossary Index