Designing the Brand Identity in Retail Spaces (Paperback)

Introduction Part 1: A Brand is Born Double Wide Grill apple & pie Youtopia Susanna Pizzeria Sal Curioso Central Kitchen QELA MEDI McCormick Vince Camuto PUMA Factory Outlet etre belle hr2 Barbisio Factory Part 2: A Brand Makeover Aeropostale Buffalo Wild Wings House of Kipling Domino's Bell Monton Solara Barbican Oakville Grocery Sandbar Dorma Part 3: A Brand Travels Galeries Lafayette Wrangler Maidenform Allen Solly Carlo Pazolini Joe Fresh PUMA Osaka Wawa Whole Foods JanSport adidas Part 4: A Brand Statement Karl Lagerfeld London Ben Sherman Rodd & Gunn Baccarat Cortefiel Camper Fifth Ave. Camper Shanghai Great Dane FC Bayern Fan Shop Casa Palacio Swarovski Conclusion Appendix: List of Designers