Recent Advances in Tourism Marketing Research (Hardcover)

Contents Preface--The Year 2000: Issues and Challenges

• Introduction
• Capturing the Moments: Concerns of In Situ (ital) Leisure Research
• Revealing Socially Constructed Knowledge Through Quasi-Structured Interviews and Grounded Theory Analysis Tourists’ Images of a Destination--An Alternative Analysis
• Modeling Vacation Destination Decisions: A Behavioral Approach
• Consumer-Defined Dimensions for the Escorted Tour Industry Segment: Expectations, Satisfactions, and Importance
• Major Determinants of International Tourism Demand for South Korea: Inclusion of Marketing Variable
• A Neural Network Approach to Discrete Choice Modeling
• Sure Estimation of Tourism Demand System Model: U.S. Case
• Leisure Market Segmentation: An Integrated Preferences Contraints-Based Approach
• Conjoint Analysis of Downhill Skiers Used to Improve Data Collection for Market Segmentation
• Performance-Importance Analysis of Escorted Tour Evaluations
• Importance-Performance and Segmentation: Where Do We Go From Here?
• The Respondent Specific Method: A New Approach to Conversion Research
• A New Direction
• Index
• Reference Notes Included