Communication and Channel Systems in Tourism Marketing (Hardcover)

Contents Introduction

• Communicating Tourism Supplier Services: Building Repeat Visitor Relationships
• Market Structure Analysis of Media Selection Practices by Travel Services
• Effects of Distribution Channel Level on Tour Purchasing Attributes and Information Sources
• Communication Channels to Segment Pleasure Travelers
• Using Travel Brochures to Target Frequent Travelers and “Big-Spenders”
• State Slogans: The Case of the Missing U.S.P.
• Design of Destination and Attraction-Specific Brochures
• Functional and Aesthetic Information Needs Underlying the Pleasure Travel Experience
• Effects of User and Trip Characteristics on Responses to Communication Messages
• The Influence of Tourists’ Characteristics on Ratings of Information Sources for an Attraction
• Image Formation Process
• Collaborative Alliances: New Interorganizational Forms in Tourism
• Competing and Cooperating in the Changing Tourism Channel System
• ?Reference Notes Included
• Index