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· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 경제일반
· ISBN : 9781567205589
· 쪽수 : 392쪽
목차
Preface Inside Economic Man Introduction Personality In Behavioral Economics, Marketing, Trait Theory in Psychology, and Organizational Behavior Shrinking Economic Man Individual Pursuit of Self Interest and the Social Basis of Individual Behavior The Historical Misinterpretation of Adam Smith's Exquisite View of Human Nature Object Relations Theory of Personality Superego and the Origins of Object Relations Theory The Crossroads Normal Personality Development The Normal Consumer: Rational Economic Man, Mutatis Mutandis The Basic Fault: Failure to Achieve the Integration of Whole Object Relations Comparative Analysis of Personality Organizations W. R. D. Fairbairn, The Schizoid Personality Organization, and British Object Relations Theory Otto F. Kernberg, The Borderline Personality Organization, and American Object Relations Theory Portrait of the Narcissistic Personality Organizations An Expanded Comparative Analysis of Personality Organizations Toward a Human Understanding of Consumer Behavior The Dark Side of Consumer Behavior Expanded Economic Analysis of Consumer Behavior Relentless Individual Pursuit of Self Interest in America Epilogue References Index