책 이미지
eBook 미리보기
책 정보
· 제목 : Sign Wars: The Cluttered Landscape of Advertising (Paperback)
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9781572300347
· 쪽수 : 323쪽
· 출판일 : 1996-05-21
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9781572300347
· 쪽수 : 323쪽
· 출판일 : 1996-05-21
목차
Introduction:
Sign Value, Appropriation, and Cultural Crisis
1. Sign Wars
2. Advertising in the Age of Hypersignification
3. Yo! Hailing the Alienated Spectator
4. The Flip Side of Jadedness: Memory and a Sense of Place
5. Authenticity in the Age of the Poseur
6. Green Marketing and the Commodity Self
7. The Corporate Politics of Sign Values
Conclusion
Sign Value, Appropriation, and Cultural Crisis
1. Sign Wars
2. Advertising in the Age of Hypersignification
3. Yo! Hailing the Alienated Spectator
4. The Flip Side of Jadedness: Memory and a Sense of Place
5. Authenticity in the Age of the Poseur
6. Green Marketing and the Commodity Self
7. The Corporate Politics of Sign Values
Conclusion
