Implicit Measures of Attitudes (Hardcover)

Wittenbrink, Schwarz, Introduction. Part I: Procedures and Their Implementation. Wittenbrink, Measuring Attitudes through Priming. Lane, Banaji, Nosek, Greenwald, Understanding and Using the Implicit Association Test: IV: What We Know (So Far) about the Method. Vargas, Sekaquaptewa, von Hippel, Armed Only with Paper and Pencil: "Low-Tech" Measures of Implicit Attitudes. Ito, Cacioppo, Attitudes as Mental and Neural States of Readiness: Using Physiological Measures to Study Implicit Attitudes. Olsson, Phelps, Understanding Social Evaluations: What We Can (and Cannot) Learn from Neuroimaging.Part II:Critical Perspectives. De Houwer, Moors, How to Define and Examine the Implicitness of Implicit Measures. Wentura, Rothermund, Paradigms We Live By: A Plea for More Basic Research on the Implicit Association Test. Ferguson, Bargh, Beyond the Attitude Object: Implicit Attitudes Spring from Object-Centered Contexts. Smith, Conrey,Mental Representations Are States, Not Things: Implications for Implicit and Explicit Measurement. Gawronski, Bodenhausen, What Do We Know about Implicit Attitude Measures and What Do We Have to Learn?